We are excited to announce that Visit Jakobstad Pietarsaari is the newest partner to join the Visit Arctic Coast value network.

Located along Finland’s west coast, Jakobstad is known for its stunning coastal beauty, rich maritime history, and unique Finnish-Swedish culture. With this partnership, Jakobstad aims to bring its diverse offerings to a broader audience. As part of this collaboration, visitors can expect to discover:

• Jakobstad Archipelago: a hidden gem offering pristine natural landscapes and a wealth of outdoor activities, from sailing to birdwatching.
• Historic Old Town (Skata): one of the largest and best-preserved wooden town districts in Finland, offering a glimpse into the town’s rich heritage.
• Cultural and Culinary Experiences: with a dynamic arts community and local culinary delights, Jakobstad promises a rich cultural journey for all visitors.

When joining the Visit Arctic Coast value network, Jakobstad will contribute to a shared vision of sustainable coastal tourism development, while reaching out to international B2B partners on our target markets. The value network marketing and productification aim at preserving the natural and cultural heritage of the arctic coast of Finland.

“The addition of Visit Jakobstad Pietarsaari strengthens the Visit Arctic Coast network’s goal of offering a diverse range of authentic coastal experiences. Together, we continue to build a sustainable, culturally rich, arctic coastal tourism offering, which is interesting for international markets.” says Janne Anttila, CEO of Kalajoen Hiekkasärkät Oy, who is the company owning Visit Arctic Coast brand.

“We are excited to join the Visit Arctic Coast network and share the distinctive charm and cultural richness of Jakobstad. This partnership provides an incredible opportunity to put our destination on the coastal travel map of Finland and showcase our destination to international B2B partners. We look forward to working closely with Visit Arctic Coast to create meaningful and memorable experiences for travelers.” says Matilda Engström, CEO of Visit Pietarsaari.

After its launch in January 2024 Visit Arctic Coast has grown to include four likeminded destinations. The value network with its fresh brand and innovative approach captures the gems of the arctic coast of Finland, on the northernmost part of the Baltic Sea.

Matilda Engström & Janne Anttila                    Old Town Skata