At Visit Arctic Coast, our commitment goes beyond promoting destinations. We are building a travel region and this work is never done alone. Since our start a little over two years ago, we have sought and found like-minded coastal partners to take this journey with us. The Arctic Coast of Finland is built together with our Valued Partners – the destinations, resorts, and tourism companies along the coast who share a common vision: to develop the arctic coast of Finland into a strong, internationally recognized coastal region.
We would like to pay tribute to our Valued Partners — they are the backbone of our home coast.
A value network with a shared direction
Our Valued Partners form a growing value network that stretches across the coastline. It brings together Destinations and Resorts under one strong, distinctive coastal brand while also connecting them to the wider international travel trade. This unified approach allows us to move forward with clarity and consistency. Instead of individual voices, we speak together—stronger, more visible, and more relevant in international markets.
At the same time, our network extends beyond the coast. We actively build and nurture relationships with international tour operators and B2B partners, ensuring that the Arctic Coast of Finland becomes part of curated, sellable travel experiences across the Nordics.
From potential to product
A key part of our work is supporting our partners in turning potential into distinctive, market-ready experiences. We work closely with destinations and service providers to strengthen their offering and help align it with international demand and expectations. Our role is to connect local excellence with global opportunities, ensuring that the experiences developed along the coast are not only authentic, but also relevant and competitive in international markets.
You may already see the results in our destinations: weekly programs with bookable activities for every day of the week. These are concrete examples of how ideas are developed into structured, accessible experiences for international visitors, together with our Valued Partners.
Growing together, sustainably
Building a travel region is long-term work. It requires trust, shared goals, and continuous development.
With our Valued Partners, we are creating a foundation that supports sustainable growth — economically, socially, and regionally. We strengthen the capabilities of local operators while ensuring that growth benefits the entire coastal area. This is how we turn a collection of destinations into a connected and competitive travel region.
The power of partnership
At its core, the Valued Partner concept is simple: we grow stronger together.
By combining local expertise with shared direction, and by connecting the coast with international demand, we are building something that no single destination could achieve alone.
And that is exactly what makes the Arctic Coast of Finland stand out.
Read about us and our Valued Partners
