The new GSA partnership between Arctic Coast DMC and Lapland Lagoon by Toranda supports international sales of Tornio-Haparanda’s year-round offering. This co-operation brings together Finnish sauna culture, sea-based coastal experiences and unique accommodation in Finland’s northernmost twin city to a broad international travel trade B2B-audience.
Arctic Coast DMC has entered a General Sales Agent (GSA) co-operation with Toranda Oy and its affiliate partners covering services included in the Lapland Lagoon resort concept in Tornio-Haparanda. The co-operation strengthens the sales and international market reach of a distinctive portfolio of experiences rooted in the region’s coastal character, cultural heritage, and northern seasons.
Located where the Tornio River meets the Bothnian Bay, the northernmost part of the Baltic Sea, Tornio-Haparanda is a destination shaped by an exceptional geographical setting. The river forms the national border between Finland and Sweden, while centuries of cross-border interaction have created a distinctive blend of coastal and river-valley cultures, traditions, and ways of life.
Lapland Lagoon brings a new dimension to this setting. Its state-of-the-art Sea Floating Center and Multi-Sauna World combine contemporary wellness experiences with the elemental character of the northern sea. The portfolio also includes the Lapland Sea Camp, which opened in 2025 and offers a distinctive winter experiences in the frozen archipelago, and Merilinna Lodge, a characterful accommodation property connected to the area’s maritime heritage.
Together, these offerings create opportunities to experience Tornio-Haparanda throughout the year, from winter adventures on the frozen sea to sauna and floating experiences and stays immersed in the region’s coastal history.
“Lapland Lagoon resort represents the kind of distinctive, sense-of-place offering that we want to bring to international markets. Tornio-Haparanda has a compelling story to tell, and these products give travellers tangible ways to experience it. We are pleased to strengthen their sales and develop new business opportunities together with Toranda and its affiliate partners,” says Jaana Sirkiä, Marketing Director Arctic Coast DMC.
Arctic Coast DMC is based in Kalajoki and operates along the Arctic Coast of Finland, supporting the development and international sales of tourism products and experiences across the region. Working alongside Visit Arctic Coast, a destination marketing network connecting coastal destinations and tourism businesses, Arctic Coast DMC helps turn the region’s distinctive assets into commercially viable opportunities for international travel trade partners.
The cooperation reflects a wider ambition to build the Arctic Coast of Finland into a recognized year-round travel region, connecting its coastal destinations, local cultures and nature-based experiences into compelling itineraries for international visitors.
For sales enquiries and cooperation opportunities:
Jaana Sirkiä
Arctic Coast DMC
jaana@visitarcticcoast.fi
