We are excited to announce that Arctic Coast DMC is now officially here – and we have already welcomed our first customers! This marks an important milestone in our work to develop the Arctic Coast of Finland as an international travel destination. Building a destination brand goes beyond visibility and inspiration. A vital part of the journey is creating the connections, partnerships and travel products that turn interest into actual visits and lasting travel memories. With Arctic Coast DMC, we are taking an important step in that direction.
Turning Our Vision into Reality
The Arctic Coast of Finland is a region of distinctive coastal landscapes, authentic local culture and experiences that deserve to be discovered by more international travellers. We believe its potential lies in the diversity of our destinations and resorts, the people behind our tourism businesses, and the opportunities that emerge when we work together.
Arctic Coast DMC has been established to help bring that potential to life by connecting local tourism services with international tour operators and other travel trade professionals. It provides a commercial platform for developing travel products for international distribution, building business partnerships and creating new opportunities for tourism businesses across the region.
Seasonal Highlights and Tailor-Made Journeys
Our travel production brings together the experiences and destinations that make our home coast special. Arctic Coast DMC focuses on:
- Coastal seasonal packages for FITs and groups
- Seasonal guaranteed departure tours
- Tailored itineraries for FITs and groups
By combining local knowledge with an understanding of international travel trade needs, we aim to make it easier for tour operators to discover the region, develop new programmes and include the Arctic Coast of Finland in their offerings.

One Region, Many Opportunities
Arctic Coast DMC complements the work of Visit Arctic Coast. While Visit Arctic Coast builds awareness, develops the destination brand and inspires travellers to discover our region, Arctic Coast DMC focuses on the commercial side: developing travel products for the international travel trade and building relationships that can lead to new business.
This is an important step towards a more connected approach to tourism development, where destination marketing and commercial cooperation work hand in hand. It is also an opportunity to strengthen collaboration with local tourism businesses and connect their services with international market demand.
And This Is Just the Beginning!
Launching Arctic Coast DMC is the starting point for new conversations, new partnerships and new travel opportunities. We look forward to working with international tour operators, travel professionals and local tourism businesses to bring more visitors to the Arctic Coast of Finland through strong commercial partnerships and to help our region grow as a distinctive, year-round Nordic travel region.
Are you an international tour operator, DMC, coastal destination, resort or a tourism business interested in working with us?
Discover Arctic Coast DMC and get in touch to explore opportunities for cooperation.