Sustainability

SUSTAINABILITY

Life on the Arctic Coast follows the rhythm of the seasons, from frozen winter seas to long summer days and quiet autumn nights.

At Visit Arctic Coast, we bring this spirit of coastal arcticity into everything we do. We support destinations, resorts and local tourism businesses in growing sustainably through coaching, workshops, and shared learning. As one of the business lines of our owner company — now certified with the Good Travel Seal — Visit Arctic Coast is proud to be part of this commitment and continuous sustainability development journey.

We are preparing for our Sustainable Travel Finland certification in 2026, along the way, our focus is on practical actions that help our value network partners and local tourism operators adopt more sustainable practices and strengthen their long-term resilience.

Our work is guided by the understanding that sustainability is not only environmental but also social and cultural. By preserving local heritage, promoting genuine encounters, and building trust across the value network, we aim to ensure that the Arctic Coast of Finland remains both vibrant and authentic for those who live here and those who visit.

All we do is guided by our values: Local Heritage, Uniqueness, Trustworthiness, and Arcticity & Inspiration — ensuring travelers experience the authentic coast while nature and communities thrive for generations to come.