About us
Visit Arctic Coast is foremost the extension of Visit Kalajoki’s DMO profile. Our vision is to become the most attractive and responsible coastal region in Finland.
As we embark on this journey, we are calling to likeminded coastal destinations, resorts and travel companies with the expertise and will to develop together. Together we form a coastal value network bringing the fantastic travel experiences closer to new audiences. We are addressing tour operators who are interested in coastal year-round destinations and travel products.
Our mission is to inspire and enable every explorer to seek the unlimited coast. Contact us for queries or cooperation!
SUSTAINABILITY
Life on the Arctic Coast follows the rhythm of the seasons, from frozen winter seas to long summer days and quiet autumn nights.
At Visit Arctic Coast, we bring this spirit of coastal arcticity into everything we do. We support destinations, resorts and local tourism businesses in growing sustainably through coaching, workshops, and shared learning. We are preparing for our Sustainable Travel Finland certification in 2026, along the way, our focus is on practical actions that help our value network partners and local tourism operators adopt more sustainable practices and strengthen their long-term resilience.
Our work is guided by the understanding that sustainability is not only environmental but also social and cultural. By preserving local heritage, promoting genuine encounters, and building trust across the value network, we aim to ensure that the Arctic Coast of Finland remains both vibrant and authentic for those who live here and those who visit.
All we do is guided by our values: Local Heritage, Uniqueness, Trustworthiness, and Arcticity & Inspiration — ensuring travelers experience the authentic coast while nature and communities thrive for generations to come.
VALUES
Local Heritage
We walk with respect, valuing the deep roots of our coastal communities. Every village, every story, every flavor belongs to a living heritage that we cherish and share with pride.
Uniqueness
Each stretch of our coast and every season has its own soul, its own light, silence, and pace. We celebrate that diversity and invite travelers to explore our home coast responsibly and with curiosity.
Trustworthiness
We believe in honesty, integrity and that long-term relationships are built brick by brick. In a world full of noise, we stand for clarity, reliability, and genuine collaboration.
Arcticity & Inspiration
Coastal arcticity is a mindset that comes from living with the elements. Throughout time, life on the Arctic Coast of Finland has followed the rhythm of the seasons — from the rough winter storms and frozen sea to the long, glowing summer days and deep, velvety autumn darkness. It is about slowing down, embracing every season, and finding beauty in contrasts.
This way of life inspires us daily. It’s the spirit we share with travelers and partners, an invitation to live fully, breathe deeply, and let the coast work its quiet magic. Arcticity guides our way of thinking and working. It inspires everything we do.
